Our Story

Born from a mom's love for her own little one, Cocoon & Cub is built on the belief that every baby deserves the very best.

Mom & Baby

Hello, we're Cocoon & Cub

Cocoon & Cub started in 2020 when our founder, Emma, couldn't find baby products that met her high standards for quality, safety, and style. As a first-time mom, she wanted only the softest organic fabrics, the safest materials, and the most beautiful designs for her daughter.

What began as a personal quest quickly grew into a community. Parents everywhere were looking for the same thing — products that balance function and beauty, that are gentle on babies and gentle on the planet.

Today, Cocoon & Cub is proud to be trusted by over 50,000 families across North America and Europe. Every product in our collection is hand-selected, tested, and loved by our team of parent reviewers before it reaches your doorstep.

Our Values

What Guides Us

These aren't just words on a page — they're the principles behind every decision we make.

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Love & Care

Every product is chosen with the same care we'd use for our own children. We're parents first, business owners second.

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Sustainability

We're committed to eco-friendly packaging, carbon-neutral shipping, and brands that give back to the planet.

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Safety First

All products meet or exceed strict safety standards. BPA-free, phthalate-free, and rigorously tested.

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Community

We donate 5% of profits to baby charities each year. When you shop with us, you're helping families in need.

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Quality

No shortcuts, no compromises. We source from ethical manufacturers who take pride in their craftsmanship.

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Support

Our parent support team is here 24/7 because we know baby questions don't follow a 9-to-5 schedule.

By the Numbers

Cocoon & Cub in Figures

50K+

Happy Families Served

200+

Products Curated

98%

Would Recommend Us

5%

Of Profits to Charity